social media

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]


by Kate Weimer • September 28, 2017
Boy Bye Beyonce

Why Your Employees Left In 4 Words

Losing awesome talent can feel a lot like a breakup – except employees won’t give the old “It’s not you, it’s me” speech, because most of the time it really is you, the company. Unfortunately, we often don’t find out about an employee’s professional grievances with our organizations until they have already made up their […]


by Emily Kocoloski • August 30, 2017

Find Talent On Twitter With This FREE Social Tool

If you didn’t catch our last blog post about the power of Crowdfire and what it can do for your personal brand/follower reach, here’s the gist. Crowdfire has awesome, FREE growth features for virtually anyone with less than 3,000 Twitter followers – so recruiters and talent pros can stack their audiences with industry gurus and […]


by Emily Kocoloski • July 10, 2017

Grow Your Personal Brand On Twitter For FREE

They say there is no such thing as free lunch. Well, whoever said that never walked around a grocery store on Sample Sunday. Now you might be thinking “free food is cool and all, but how does it relate to building my personal brand as a recruiter?” That’s exactly what the social growth tool Crowdfire […]


by Emily Kocoloski • June 20, 2017

Dear Kinetix June 5, 2017

Dear Kinetix is the talent community’s key to expert advice on all things recruiting and employer branding. We take questions from our social media inboxes and share our kick@$$ answers with the world. Don’t worry – all inquisitors have given themselves pseudonyms to protect their identities.   Dear Kinetix, At Kinetix, what source do your recruiters […]


by Purple Squirrel • June 5, 2017
sourcing facebook

How to Source Candidates on Facebook

Facebook is a bit of a double-edged sword when it comes to recruiting. On the one side, it’s the largest social media site in the world, meaning that it is teeming with candidates—some active, but most passive—just waiting to be reached out to; on the other side of the coin, having that large of a […]


by Kate Weimer • May 12, 2017

It’s All About Location: How To Draw Candidates To Your Instagram By Geotagging

If you haven’t been living under a rock for the past few years you know that Instagram is one of the hottest (and most disruptive) social branding tools out there. And there’s a pretty good reason why—actually, there are 600 million reasons why! Up from 500 million monthly users in June of 2016, it’s safe […]


by Emily Kocoloski • May 1, 2017
fb pixel

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of our clients is all in on Facebook advertising as part of their recruitment marketing […]


by Kate Weimer • April 20, 2017

Step Up Your Instagram Game Part 1: Brand Your Account Page

We’ve all heard the saying “a picture is worth 1,000 words.” But that’s it? Just 1,000? Why limit yourself to just a measly 1,000 words? Enter Instagram – A Shining Beacon for Employer Branding Gurus If your company is not on Instagram (or maybe you devote minimal effort to your account,) you are missing your chance […]


by Emily Kocoloski • March 27, 2017

Part 4: Cultivating Your Catch – How to Master the Art of the Casual Follow Up

We have spent this blog series talking about how to prepare, post to, and utilize your social profiles to attract fresh candidates to your line. If you’ve been reading along, you have all the tools you need to navigate the social waters and have started snagging those big purple basses. Great job, Skipper! You’ve reeled […]


by Emily Kocoloski • March 16, 2017