recruitment marketing

Black-Friday-Employer-Branding

Boost Your Employer Brand This Black Friday

At Precisely 8pm on Thanksgiving Thursday, Americans all over the country lose their napkin bibs, slide out of their 5-course comas, and trade their silverware for shopping bags. That’s right folks – ready or not, Black Friday is coming. If you are like me you will do pretty much anything to avoid the hassle of […]


by Emily Kocoloski • November 17, 2017

Recruiting Is All About AI These Days…But What About VR?

While the recruiting world continues to freak out over how AI will affect the hiring process, there are two other letters synonymous with another new technology that’s creeping up in the world that many have yet to pay attention to: VR, or virtual reality. Even if you’re familiar with the functionality of VR, you’re probably […]


by Kate Weimer • November 3, 2017

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]


by Kate Weimer • September 28, 2017

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish to not incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, […]


by Kate Weimer • August 25, 2017

Craft a Click Worthy Tweet Copy in 140 Characters or Less

Do you ever get that tingly feeling in your stomach when you find the perfect content to share to your profile? It’s that flawless blog post that nails a point so beautifully, it makes you want to laugh and cry at the same time. You can’t help but click that share button so that you […]


by Emily Kocoloski • July 24, 2017

What Google for Jobs Means for Your Recruitment Marketing Spend

In part 2 of our 3-part series on Google for Jobs, we’re taking a look at how Google is utilizing third-party sites to boost their job offerings. In addition to scraping your ATS portal or careers site, the new platform also partners with major job boards and sites like LinkedIn, CareerBuilder, Glassdoor, and others. Google […]


by Patrick Ward • July 21, 2017

How Twitter Bots Are Hurting Your Employer Brand

The Talent Industry is currently buzzing about bots and automation coming for our jobs thanks to the widespread alarmist articles filling our news feeds. But don’t worry – this isn’t one of those blog posts and we aren’t about to dive into the issues with those bots. Oh no, the bots we are concerned with […]


by Emily Kocoloski • June 1, 2017

Cutting Through The Noise: How To Run A Successful Talent Community Campaign

In today’s world of constant information overload, noise, and clutter it can be difficult to attract and retain the attention of those you’re trying to reach. Candidates nowadays are bombarded with emails, targeted ads, and phone calls from all different kinds of sources trying to grab their focus. Even with a talent community full of […]


by Patrick Ward • May 26, 2017

It’s All About Location: How To Draw Candidates To Your Instagram By Geotagging

If you haven’t been living under a rock for the past few years you know that Instagram is one of the hottest (and most disruptive) social branding tools out there. And there’s a pretty good reason why—actually, there are 600 million reasons why! Up from 500 million monthly users in June of 2016, it’s safe […]


by Emily Kocoloski • May 1, 2017
fb pixel

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of our clients is all in on Facebook advertising as part of their recruitment marketing […]


by Kate Weimer • April 20, 2017