Kate Weimer

Group Interviews: A Good Way to Weed Out the Weak or a Cheap Way to Make Candidates Sweat?

When I applied for my first job during college, I stopped by the retail store I was hoping to gain a position at to pick up a paper application (dating myself a bit there), filled it out in the mall food court, and, to my delight, got a call back within a day of dropping […]


by Kate Weimer • November 21, 2017

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

At the beginning of last month, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the […]


by Kate Weimer • November 19, 2017

The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: […]


by Kate Weimer • November 6, 2017

Recruiting Is All About AI These Days…But What About VR?

While the recruiting world continues to freak out over how AI will affect the hiring process, there are two other letters synonymous with another new technology that’s creeping up in the world that many have yet to pay attention to: VR, or virtual reality. Even if you’re familiar with the functionality of VR, you’re probably […]


by Kate Weimer • November 3, 2017

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]


by Kate Weimer • October 27, 2017

Bad Luck or Bad Recruiting?

It’s Friday the 13th – that means beware any black cats you see, ladders you walk under, mirrors you break, salt you spill and all other omens of a truly unlucky day. Whether or not you personally put much stock in Friday the 13th being a particularly unlucky day, most people probably believe, at least […]


by Kate Weimer • October 13, 2017

3 Real Reasons Why Specialty Recruiters Beat Out the Competition

Generalized recruiter or specialty recruiter—the age old question. On the one hand, you might think a generalized recruiter would be better. They can handle anything you throw at them! IT? Got it. Healthcare? No problem. Manufacturing? They can do that too. But then on the other hand, you may think a specialty recruiter would be […]


by Kate Weimer • October 6, 2017

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]


by Kate Weimer • September 28, 2017

How to Build an Employer Brand Ambassadorship Program at Your Company

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your […]


by Kate Weimer • September 15, 2017

The First Labor Day Was 135 Years Ago—Here’s How Far We’ve Come

This past Monday, the working masses turned their alarm clocks off, fired up their grills (or their Netflixes), and gave a toast to having a three day weekend in observance of Labor Day. Though this year’s Labor Day fell on September 4th, Tuesday September 5th marked the 135th anniversary of the very first official Labor […]


by Kate Weimer • September 6, 2017