employer branding

How To Avoid Making Your Employer Brand A Cheap Cover Song

If you ask any of my friends they will tell you that I LOVE a good classic song cover –key word being “good”. I emphasize that adjective not because I’m picky, but because I’ve been let down by a lot of terrible tribute bands in the past. From Britney Spears to Billy Joel, I’ve seen […]

by Emily Kocoloski • March 12, 2018

Your Company’s Values Are NOT Your Company’s Employer Value Propositions

It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference […]

by Kate Weimer • March 7, 2018

The Five Must-Haves of an Amazing Careers Site

Creating, or even just revamping, a careers site can seem like a daunting task. In all fairness, it doesn’t just seem like a daunting task—it is a daunting task. In order to create a careers site the right way (because there are right and wrong ways), there are many factors that you have to consider. While […]

by Kate Weimer • March 5, 2018

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

At the beginning of last month, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the […]

by Kate Weimer • November 19, 2017

Boost Your Employer Brand This Black Friday

At Precisely 8pm on Thanksgiving Thursday, Americans all over the country lose their napkin bibs, slide out of their 5-course comas, and trade their silverware for shopping bags. That’s right folks – ready or not, Black Friday is coming. If you are like me you will do pretty much anything to avoid the hassle of […]

by Emily Kocoloski • November 17, 2017

Five Different Types of Posts You Can Make to Build Your Employer Brand on Instagram

When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than […]

by Kate Weimer • October 27, 2017

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]

by Kate Weimer • September 28, 2017

How to Build an Employer Brand Ambassadorship Program at Your Company

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your […]

by Kate Weimer • September 15, 2017
employer branding

Telling Employer Branding Stories the Right Way

When it comes to employer branding, there are countless formats to create from, platforms to present in, and stories to tell. With all the options you have when developing an employer brand, it’s important to remain focused and bring the brand to life in an authentic way that tells the real stories of your employees—in other words, tell […]

by Kate Weimer • May 16, 2017

#Hashtag Your Way To A Bigger Candidate Pool

As employer branding gurus, we know the importance of leaving our organization’s fingerprint on every piece of content we put out there. It’s pretty easy to do when you have a blog post (like this one), or a video full of branded images and messages to help get your company flavor across. But what about […]

by Emily Kocoloski • May 15, 2017