There’s an alarming article over on ERE.Net – get it by clicking here – outlining Google’s recent algorithm changes and the impact they will have on your recruiting efforts.
On June 11, 2013, Google announced changes in rankings of smartphone search results. This mobile search algorithm change is designed to demote web pages in the organic search results that are not built with a responsive mobile web design.
If your website isn’t built to render a mobile-optimized version of each page, your career site and job posting pages are going to start ranking lower and may even be removed from Google’s mobile search results.
“Removed from Google’s mobile search results.” Let that soak while you review these stats:
- By 2016 the number of mobile devices is predicted to surpass the world’s population.
- Indeed’s mobile-device traffic has more than doubled over the past year, and a third of its searches are coming via mobile.
- 86% of jobseekers who have a smartphone said they would use it to search for a job
- Yet only 13% of employers have a mobile version of their career website.
It’s time to act. #GoMobile