Posts By: Kate Weimer

3 Questions You Should Ask Your Employees From Time to Time

Think about all the questions you ask an employee before they’re hired (also known as a candidate): questions to get to know who they are, what experience they have, how they might fit into your organization. Now think about all the questions you ask an employee when they’ve decided to leave your company (also known […]


by Kate Weimer • August 31, 2017

The Secret to Overcoming Unconscious Biases When Interviewing Candidates

Face it—when you hire someone, you’re judging them on a multitude of characteristics: what employers they’ve worked for, what experience they gained from those employers, how they answer your questions, the tone of their voice, the outfits they’re wearing, the way they do their hair… Yeah, that’s right, and you know it. You’re totally judging […]


by Kate Weimer • August 31, 2017

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish to not incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, […]


by Kate Weimer • August 25, 2017

It’s Only a Matter of Time Until You Hire a Digital Employee – What Does that Mean for Your “Analog” Employees?

CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I […]


by Kate Weimer • August 8, 2017

How to Build a Referral Campaign That Will Take Your Pipeline to the Next Level

One of the most sure bets on finding the perfect candidate to fill a role is via a referral. Rather than relying on you and the candidate finding each other, there’s a middleman who can bring the two sides together, confirming on both sides that this role is a great fit for the candidate, and […]


by Kate Weimer • August 6, 2017

Why You Shouldn’t Underestimate the Power of Podcasting For Your Employer Brand

When you hear “employer brand” there are probably a few things that come to mind: your careers site, the written and video content you post there, and the social channels on which you share that content. If you’re doing those three things, you’re probably already doing more than most. But there’s one item that may […]


by Kate Weimer • August 1, 2017

What Should You Be Looking For When Asking Candidates, “What Do You Know About Our Company?”

There are some interview questions that come standard, regardless of the position or company that a candidate is interviewing for. What is your past experience? Why are you looking for a new opportunity? What is your biggest strength and weakness? And then, of course, what do you know about the company? This standard question can […]


by Kate Weimer • July 28, 2017

Everything Wrong With the Millennial Job Posting Making Its Rounds on the Internet

Over the past few years, bashing millennials has overtaken baseball as America’s favorite pastime. Maybe it’s because millennials keep killing various industries, or maybe it’s because it’s very easy to pigeonhole one generation and blame all problems within the workplace on them. Whatever the reason, articles of why millennials are terrible have become so commonplace […]


by Kate Weimer • July 25, 2017

Want to Know How a Recruiter is *Really* Performing? Check These Metrics

  Unlike many other white collar jobs, pretty much every single aspect of recruiters’ performances can be broken down into a metric. For recruiters doing a great job, this means it’s easy to see how great of a job they are doing and receive positive performance reviews for that hard work; for struggling recruiters…well, you […]


by Kate Weimer • June 30, 2017

Why We Aren’t Upfront About the Companies We Recruit For – And Why You Shouldn’t Be Either

Not including referral candidates, every candidate who comes through your pipeline starts in the same place: your job description. Job descriptions are the very first thing a candidate sees. It’s the hook that pulls them in, gets them to apply, and kickstarts the entire recruiting process. And, as they say, first impressions are everything. With […]


by Kate Weimer • June 27, 2017