Posts By: Kate Weimer

Bad Luck or Bad Recruiting?

It’s Friday the 13th – that means beware any black cats you see, ladders you walk under, mirrors you break, salt you spill and all other omens of a truly unlucky day. Whether or not you personally put much stock in Friday the 13th being a particularly unlucky day, most people probably believe, at least […]


by Kate Weimer • October 13, 2017

3 Real Reasons Why Specialty Recruiters Beat Out the Competition

Generalized recruiter or specialty recruiter—the age old question. On the one hand, you might think a generalized recruiter would be better. They can handle anything you throw at them! IT? Got it. Healthcare? No problem. Manufacturing? They can do that too. But then on the other hand, you may think a specialty recruiter would be […]


by Kate Weimer • October 6, 2017

The Problems You Can Run Into When Creating Careers-Specific Social Accounts

When it comes to kicking off your employer branding efforts, there are three big buckets to think about: careers site, content, and social media. Your careers site and the content that will go on it are pretty easy to isolate from an employer branding perspective—there’s no question if these should be all-employee-focused all the time. […]


by Kate Weimer • September 28, 2017

How to Build an Employer Brand Ambassadorship Program at Your Company

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your […]


by Kate Weimer • September 15, 2017

The First Labor Day Was 135 Years Ago—Here’s How Far We’ve Come

This past Monday, the working masses turned their alarm clocks off, fired up their grills (or their Netflixes), and gave a toast to having a three day weekend in observance of Labor Day. Though this year’s Labor Day fell on September 4th, Tuesday September 5th marked the 135th anniversary of the very first official Labor […]


by Kate Weimer • September 6, 2017

3 Questions You Should Ask Your Employees From Time to Time

Think about all the questions you ask an employee before they’re hired (also known as a candidate): questions to get to know who they are, what experience they have, how they might fit into your organization. Now think about all the questions you ask an employee when they’ve decided to leave your company (also known […]


by Kate Weimer • August 31, 2017

The Secret to Overcoming Unconscious Biases When Interviewing Candidates

Face it—when you hire someone, you’re judging them on a multitude of characteristics: what employers they’ve worked for, what experience they gained from those employers, how they answer your questions, the tone of their voice, the outfits they’re wearing, the way they do their hair… Yeah, that’s right, and you know it. You’re totally judging […]


by Kate Weimer • August 31, 2017

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish to not incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, […]


by Kate Weimer • August 25, 2017

It’s Only a Matter of Time Until You Hire a Digital Employee – What Does that Mean for Your “Analog” Employees?

CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I […]


by Kate Weimer • August 8, 2017

How to Build a Referral Campaign That Will Take Your Pipeline to the Next Level

One of the most sure bets on finding the perfect candidate to fill a role is via a referral. Rather than relying on you and the candidate finding each other, there’s a middleman who can bring the two sides together, confirming on both sides that this role is a great fit for the candidate, and […]


by Kate Weimer • August 6, 2017